Walmart - Unified Homepage

In an effort to create an omni-channel experience, Walmart decided to merge its two separate apps, its flagship Walmart app (the blue one) and the Walmart Grocery app (the orange one) creating a seamless shopping experience for the customer.

Problem: Walmart's flagship app and Grocery app lived separately, so customers had to switch between two homepages to shop. Buying an avocado and a pencil meant two different experiences. The fragmentation hurt product discovery and retention.

What changed: A single, product-focused storefront that mirrors how customers actually shop, surfacing what matters most in the moment, whether it's game day or groceries. Curated, easy to scan, and built to scale across platforms.

Impact: +10% product discovery and retention · launched in beta across 3 states in 2020, full rollout in 2021 · contributed to a measurable lift in conversion and revenue.

For more information on my experience at Walmart, please contact me directly.