LinkedIn - Campaign Manager

Campaign Manager is LinkedIn's advertising platform, where businesses create, manage, and optimize their ad campaigns. It's the starting point for every advertiser on LinkedIn and one of the company's core products.

Ad Incentives

Problem: First-time advertisers faced a high suggested budget at campaign creation, making the leap to launch feel risky. It was the number one pain point in the first-time experience.

What changed: An in-product incentive that's easy to discover, claim, and track, surfacing the right offer at the right moment in the campaign creation flow, rather than burying it in email.

Impact: In-product delivery performed 9x better than email, Increased acquisitions revenue lift and advertiser activity.

Campaign Performance

Problem: Advertisers couldn't easily understand campaign performance or ROI. The reporting experience was data-heavy and hard to interpret, driving the majority of top customer complaints.

What changed: A reporting experience that turns complex campaign data into clear, actionable insights, so advertisers can see performance, prove ROI, and optimize with confidence.

Impact: 54% adoption after launch · 68.5% engagement with insights and optimization actions · $3.2M influenced revenue